Leads Network Marketing - Are They Really A Good Investment?
Ok, so now you have just signed-up to start your brand new network marketing business so what do you do to find prospective customers and business partners. The most common answer to that question is to first contact people in your warm market and invite them to take a look at your product and/or opportunity. Unfortunately, that doesn't always work out as you had in mind. When you first joined your network marketing company you thought that it was great, and just wait until you tell your friends they are going to love it and want to get started right away. Not!
Your friends probably looked at you like you were crazy at first because they just didn't understand what you were talking about. They were thinking, what is a home business, I have heard a little about home businesses once but never really understood it so how could I possibly do one. So the problem with contacting your friends is that you have to first warm them up to your interest in doing a home business and ultimately teach them about home businesses so they begin to understand what you have already found, probably weeks earlier. It is not like your friends disapprove, they just don't understand it and how it will benefit them. So you have to introduce it to them gradually.
In the mean time you would like to start to grow your business and need to find interested people to speak with who may be interested in joining your opportunity with you. You ask your sponsor for help and their advice is to get some leads from a network marketing lead company. In theory that is a good idea, and should work fine, after all don't the lead companies know how to find potential business builders that is what they do. So you go and buy one hundred telephone-interviewed leads for three dollars and fifty cents each. You justify spending the money on the leads because they are going to help you build your business making them a worthwhile investment.
After your lead order is processed your leads begin to be e-mailed to you
and your thinking that it don't get any easier than this. So you start calling
them right away, after all the sooner you start to build your business the
better off you will be. You dial the number of the first lead and the person on
the other end says hello politely until you mention that you are calling about
a home business opportunity then they get nasty and yell that you are the fifth
person who called today and they are definitely not and never have been
interested in a home business. You continue on to your next lead and meet up
with a similar experience the only difference is that the person you have just
called sounds half dead. There is no way they could even comprehend what you
are saying, let alone do a business of any kind. You persist on making your
calls until you get up to the thirtieth name and when they answer they claim
that they filled out a form on the internet
That promised them a data entry job from home or some other type of work, they
clearly weren't looking for a business and had no money to start one even if
they were.
It is somewhere in this frustrating process that you begin to become disillusioned about your new business and if you have made the right move. After all, how do the guys making all of the money in your company do it...
You are not alone in your frustration with leads. I have been working with network marketing companies for over twelve years and have never found leads to be really any good at all. They are like a big box of cereal with a prize inside. First you have to eat all of the cereal before you will get to the one that is finally interested in your opportunity. If you have to buy leads try to find a vendor that you can buy them or one penny each and load them into an autoresponder. The autoresponder will do the sorting for you and the good leads will eventually rise to the top. The others will unsubscribe, or may be unable to read the blue unsubscribe link on the bottom of your ad and reply to it spewing venom and saying if you don't stop sending them e-mail they will report you to the authorities, etc. Just delete those from your system and continue on. Yes, they do make you mad, but they clearly aren't worth the effort.
Your best bet to promoting your business is go to places where people like you go and set-up a booth if you can or just pass out business cards. It is time consuming to physically go somewhere and promote your business but you will have a better chance of getting favorable results.
Bob Crane is the author of www.jaxeagles.com a
website that helps you find what you need to start your own home business.